Nonprofit Branding 101

Elevate Your Nonprofit with Branding 101! Unlock the power of impactful branding for your nonprofit organization.

• Discover the Importance of Branding: Uncover the hidden potential within your nonprofit by understanding the pivotal role branding plays in creating a lasting impression, fostering trust and driving meaningful connections with your audience.
• Explore the Basic Elements of Brand: Dive deep into the fundamental building blocks of a strong brand, from crafting a memorable name to designing an iconic logo, selecting the right colors and typography and shaping a distinctive voice.
• Extend Branding to Every Aspect: Learn how a well-defined brand seamlessly integrates into understanding your audience, enhancing your website, and strategically shaping your marketing plan. Gain insights on how to create a cohesive and compelling brand story that resonates with your mission.
• Harness the Power of Brand Storytelling: Understand how branding paired with great storytelling is the heart of successful marketing and fundraising efforts. Explore techniques to weave narratives that captivate hearts, inspire action and amplify your nonprofit’s impact.

Presented by: Amanda Groethe, Fuller Creative

Prior to launching Fuller Creative in 2019, Amanda Groethe spent ten years building and leading a dynamic communications program for one of Minnesota’s premiere electric cooperatives and energy providers. Amanda is passionate about the power of communication and storytelling, excels at designing creative visuals and marketing campaigns; transforming complex information into a medium stakeholders can easily understand; and creating content adaptable for the ever-expanding digital world. She is known for her attention to detail, project management skills and motivation to create an excellent consumer experience.