Media Kit

When you see the Initiative Foundation’s name, logo or stories, we want you to recognize a trusted partner that celebrates local voices and invests in local solutions. Our brand is shaped by the people we serve—entrepreneurs, nonprofit leaders, donors and neighbors who work together to strengthen our region.

By presenting our work clearly and consistently, we honor those stories and ensure that the Foundation’s message is always optimistic, inclusive and grounded in community.

Our hope is that these guidelines help you see what we stand for: a Central Minnesota where everyone can prosper, participate and belong.

Mission & Vision

Mission: We invest in the people and places of Central Minnesota to build thriving economies, vibrant communities and a shared culture of generosity.

Vision: Together, Central Minnesota residents imagine bold solutions and shape communities where everyone can prosper, participate and belong.

Brand Voice & Tone

Voice: Empathetic, supportive and community-oriented. Always focused on solutions and shared progress.

Tone: Warm, inclusive and optimistic. Balances professionalism with approachability. Encourages action and highlights positive impact.

Core Brand Pillars

We strengthen systems that…

• Grow Thriving Economies—We create pathways for people and communities to prosper together.
• Build Vibrant Communities—We strengthen the connections that make Central Minnesota a place to call home.
• Foster a Shared Culture of Generosity—We turn generosity into lasting impact for our region.
• Support a Culture of Excellence—We lead with integrity, learning and storytelling to amplify our mission.

Visual Identity

• The Initiative Foundation logo is a combination mark (symbol + wordmark).
• Use the horizontal treatment as the primary logo.
• Maintain clear space equal to the height of the capital “I.”
• Do not stretch, distort or change colors outside the brand palette.
• White or reversed versions may be used on photos. Avoid placing over faces or busy backgrounds.

Color Palette

Primary Colors:

• Red | Hex: #c5003e | C:15 M:100 Y:65 K:0
• Grey | Hex: #39383a | C:0 M:0 Y:0 K:85

Accent Colors:

• Orange #E7751D
• Green #97D700
• Blue #00A9C3
• Light neutrals ranging from #616366 to #F0F0F0

Boilerplate Copy

The Initiative Foundation invests in the people and places of Central Minnesota to build thriving economies, vibrant communities and a shared culture of generosity. Since 1986, the Foundation and its family of Partner Funds have invested millions through business loans, nonprofit grants, leadership training and donor services—helping communities imagine bold solutions and shape a future where everyone, regardless of background or circumstance, can prosper, participate and belong.

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